Fashion campaign · Gatineau

Costume International.

A social campaign designed to promote the store through confident menswear, movement and a polished visual identity.

ClientCostume International

LocationGatineau, Québec

ReleaseJune 2025 · TikTok

ShotByDialloConcept, direction, filming, editing and photography

Model wearing a black suit and red tie during the Costume International rooftop campaign — Direction

Close portrait from the Costume International menswear campaign — Detail

Wide rooftop frame from the Costume International campaign in Gatineau — Setting

The story

A sharper way to present the store.

Objective

Promote Costume International on TikTok while making the store and its menswear feel elegant, confident and approachable.

Execution

ShotByDiallo helped shape the concept, then led the direction, filming and edit. Campaign photography extended the same visual language beyond the film.

Outcome

The final campaign was published on TikTok and enthusiastically received by the Costume International team.

Outdoor campaign portrait · Gatineau

Costume International campaign still directed by ShotByDiallo — Film still · June 2025

Your campaign

Have a store to promote?

Let’s turn the offer into a clear visual story.

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